Precursive Perspective | For Professional Services

How to Use Services Sales to Support Product Consumption

Episode Summary

In conversation with Nagajan Karavadra, Snr Engagement Manager at Databricks - the intelligence platform used by over 10,000 companies to take control of their data and put it to work with AI.

Episode Notes

As the Snr Engagement Manager at Databricks, Nagajan helps Databricks customers get the most out of their investment through strategic, high-impact services. With 20+ years in tech, his focus is on leading the sales and delivery of SaaS solutions and custom service programs for enterprise clients.

Some key highlights in this episode include: 

• Why services teams must focus on bookings, attach rates, and strategic value.
• Structuring service sales: regional vs. vertical specialization for maximum impact
• How to enable AEs: Building "arm’s reach" capability and driving FOMO with success stories
• Real-world examples: Databricks’ AI use cases for both internal efficiency and customer success.
• Pro tips: Balancing selling vs. delivery focus, scaling enablement through bite-sized training
   

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